The wildlife pledge from the Ribena Team
The wildlife pledge from the Ribena Team
The tasty blackcurrants that go into Ribena squash are grown by a handful of British blackcurrant growers.
While the blackcurrants are being grown and harvested we want to make sure that natural habitats are not being disturbed and that more native species are encouraged to live on the farms amongst the berries.
With a little help from our friends
So, with the help of The Wildlife Trusts, a Wildlife Conservation Plan was developed for each farm to make them even more wildlife-friendly.
What we’ve achieved so far
More than 1,000 bird and bat boxes have been built to encourage nesting, new trees and hedgerows have been planted for breeding and feeding, and wild bird seed mixtures have been sown.
One of our blackcurrant growers in Herefordshire has also restored a pond on his farm and has seen lots of frogs return to it. He has also set up a diversion for his tractors to keep the frogs and tadpoles safe.
And we’ve seen more exciting results. An estimated 5,000 birds have started their lives in a nest box provided by the makers of Ribena, and our farmers have done a great job of managing an estimated 100 miles of hedgerows in a more wildlife-friendly manner. We also estimate that over 75 hectares of field margins and headland have been enhanced for local habitat, all as a result of our partnership with The Wildlife Trusts.
